Brand Marketing
I had the privilege of working with the Channel Design team on the global launch of the iPhone14 and iPhone 14 Pro for Fall 22 and Spring 23. Managing the creative process and production of in-store Channel print, poster signage, ad-copy, copy-decks, and more. Over 100 production mechanicals created for more than 50 countries.
Apple Marcom, iPhone
A Kids Co.
As VP of Partnerships for A Kids Co. I oversaw brand collaborations on projects with companies and non-profits.
Babyganics
The truth is, there is no normal way to parent, there are no normal parents or families. As pressure from society heightens, we must acknowledge families of all kinds and give ourselves and each other a break from unrealistic expectations.
Here’s to Perfectly Imperfect Parenting!
Gold Anthem Awards Winner 2022
Google Nest
Through #NestAudioSessions we orchestrated a global, cross-channel effort across eleven markets with an incredible line-up of artists from around the world, performing original tracks from their homes to be listened to in yours.
In this groundbreaking campaign, we auditioned real monsters to record spooky Halloween sounds for the Nest Hello doorbell.
United Nations
World Humanitarian Day 2020: Our obsession with myths and legends has been with us since the dawn of culture. Their fictional fantastic feats, embodied enemies and arduous journeys teach us how to dream big and summon the courage needed to do what’s right. But the experiences of humanitarians, who are heroes of our world are perhaps more worthy of admiration and celebration, because they’re real. As real as the people they help.
Coca-Cola
In the 2018 Super Bowl commercial, “The Wonder of Us” was an ode to the things that make us different, unique, and wonderous. This film received accolades for its inclusive approach, casting the first trans actor in a Super Bowl commercial.
Coca-Cola’s Share A Coke initiative made a comeback but this time to show the sweetness of summer love, reliving the moments that make you feel most alive, most youthful, through deep connection.
P&G’s Secret Deodorant
We were entrusted to champion modern female strength, for Secret’s rebrand. The “Stress Tested for Women” campaigns tell stories about women choosing courage over comfort as they take the stressors we are confronted with daily.
2015 D&AD Pencil & One Show Awards for the Secret: Stress Tested for Women campaign
Travel Portland
Portland is such an extraordinary city with so much to uniquely offer. This campaign showed the amalgamation of many of the bites, sights, and sounds that make Portland so special and what you can expect here, right now.
Travel Oregon
Travel tourism often exaggerates the places they showcase, but in Oregon’s case, it is full of wonders to be discovered for yourself. This campaign downplayed the spectacular beauty of Oregon’s landscape and invited people to get to know the state’s personality.
TurboTax
Taxes are just simple questions about your life, and no one knows your life better than you. For TurboTax’s rebrand we found creative ways to bring this concept to life, wither through the “Year of the You”, “Prom Night”, “Mardi Gras” and more, it’s all about the experiences that make life rich and to provide the confidence that you can do your taxes.
For the 2016 Super Bowl, we had the unique opportunity to work with legendary Sir Anthony Hopkins for his only commercial ever. The precise was to sell a free product, so not really selling anything after all.
2014 Gold North America Effie for TurboTax: Simple Questions campaign
Johnson&Johnson
It is undeniable that Love is the guiding life force in our world. For Johnson&Johnson’s global rebrand, Love took centerstage in terms of how we show it, care for others, and harness it to positively impact our family, community, and world.